RA Rethink: Merchandising and Upselling

If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

Presenter: Becky Spratford

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RA Rethink Slides