Creating Your Library Brand | Utah State Library Division

Creating the Image and Crafting the Message for the Library Industry Image is about much more than a visual image or logo. Having a good image makes an impression and creates recognition. Creating a lasting and valuable image involves a relationship with customers and their emotional connection to you. Messaging is a key part of building that relationship that focuses on developing a clear message and communicating the right information to the right people. People love relevant information and remember it if it is delivered well. As a library, then, where does all this fit? First and foremost, how can we create a message that paints us as the preferred provider of information and entertainment resources? Whatever values and image we choose to convey, it’s time to be more intentional and choose what we want to be recognized for!

Presenter: Tonya Snider