Many small and rural libraries rarely have a communications professional on staff, nor a marketing budget to reach new patrons. To build local marketing in these rural communities, Georgia Public Library Service began to offer annual marketing mini grants in 2018. The hope was to increase library visits, but they were surprised to discover other benefits such as:
- increased staff morale and confidence
- new partnerships with local media
- increased engagement online and at the library
This session will share how grantees used the funds (either $500 or $1,000) to market their library along with the lessons they learned. Participants attending this session will learn that a small investment in marketing can go a long way and will have the opportunity to gather ideas for use in their own libraries.
Presenters: Deborah Hakes, Communications and Marketing Director a the Georgia Public Library Service and Chelsea J. Kovalevskiy, Assistant Director, Cherokee Regional Library System
Date: April 20, 2021
View Webinar: YouTube
