Below you'll find a list of all posts that have been tagged as “Marketing”
Many small and rural libraries rarely have a communications professional on staff, nor a marketing budget to reach new patrons. To build local marketing in these rural communities, Georgia Public Library Service began to offer annual marketing mini grants in 2018. The hope was to increase library visits, but they were surprised to discover other benefits such as: increased staff …
Creating the Image and Crafting the Message for the Library Industry Image is about much more than a visual image or logo. Having a good image makes an impression and creates recognition. Creating a lasting and valuable image involves a relationship with customers and their emotional connection to you. Messaging is a key part of building that relationship that focuses …
Not sure how to balance being professional and being fun on social media? Looking to grow your platforms interactivity and audience? Jordan Hanzon, Marketing & PR Assistant for the J. Willard Marriott Library, has some tips, tricks, and advice on how to go about that. Presenter: Jordan Hanzon Login and view on Niche Academy
If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. …
You know what a valuable resource your library is – but do the members of your community know? When we are immersed in the library environment ourselves, it’s easy to forget that there are many in our community who really don’t know what we have to offer. So it’s our job to tell them! “Promoting Your Library in the Community” will prepare you …