Creating Your Library Brand

Creating the Image and Crafting the Message for the Library Industry Image is about much more than a visual image or logo. Having a good image makes an impression and creates recognition. Creating a lasting and valuable image involves a relationship with customers and their emotional connection to you. Messaging is a key part of building that relationship that focuses …

Social Media is Fun Webinar

Social Media is Fun

Not sure how to balance being professional and being fun on social media? Looking to grow your platforms interactivity and audience? Jordan Hanzon, Marketing & PR Assistant for the J. Willard Marriott Library, has some tips, tricks, and advice on how to go about that. View Webinar: Online Presenter: Jordan Hanzon Date: December 10, 2019 Sponsor: Utah State Library

RA Rethink: Merchandising and Upselling

If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. …

Promoting Your Library in the Community

You know what a valuable resource your library is – but do the members of your community know?  When we are immersed in the library environment ourselves, it’s easy to forget that there are many in our community who really don’t know what we have to offer. So it’s our job to tell them! “Promoting Your Library in the Community” will prepare you …